Sondra Phoenix has been telling Fredericksburg's story since 2011. As the founder of Best of Fredericksburg, she's often called the town's original local influencer, and after 15 years of showing up for this community, the title fits.

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What started as a passion for capturing the people, places, and small businesses that make Fredericksburg, Texas special has grown into something bigger than she ever imagined:

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• 175,000+ followers across all social media platforms

• Tens of millions of views from a highly engaged audience

• 2+ million magazines printed and distributed

• Over 50,000+ original photographs

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Along the way, Sondra has built tools to help her neighbors thrive, including one of the area's first community digital coupon sites and an early eCommerce platform created to lift up small businesses. She's also the creator of the Fredericksburg Texas Timeline, a labor of love that traces the region's history and culture.

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Sondra is a homeowner, a mom, and a true local. Her work comes from a genuine love for this town and the people in it, and her goal is simple: help visitors and locals alike experience the real Fredericksburg Texas.